These aimed at providing more consistent and cohesive look and feel for the audience which would benefit the brand identity for the business as well as seamless and effective collaboration across multiple stakeholders within the team.
Component Library
Design Challenges
Since the client did not have a designer within the organization, the engineers appeared to be overwhelmed by their workload, leading to a deterioration in the quality of the product design without consistent and scalable solutions. They were unable to maintain the optimal state of the initial design. As a designer, I took the initiative to create a component library from scratch, accessible to engineers, future-proofing and making it scalable.
Fig 1. Design Library for better collaboration and brand identity
Given the challenges mentioned above, the wireframes were created with the smooth onboarding experience in mind for GPs as well as the business's success. Each touchpoint clearly informs what the goal is to GPs and their visual cues on each touchpoint focus on clear and concise communication. In order to minimize any human errors both from external and internal factors, it was designed for easier error prevention and fix by providing ways to modify or check previous choices.
Design Deliverables
Better Collaboration & Scalable Design
It is accessible to engineers and other stakeholders ensuring that the client's product delivers a consistent, cohesive and scalable design. This enhanced the overall user experience in terms of aesthetics, reliability, and credibility, aligning with the brand identity. Additionally, it improved cross-functional team workflows, fostering better collaboration.
Design Guidelines
Design Challenges
Since the client did not have a designer within the organization, the engineers appeared to be overwhelmed by their workload, leading to a deterioration in the quality of the product design without consistent and scalable solutions. They were unable to maintain the optimal state of the initial design. As a designer, I took the initiative to create a component library from scratch, accessible to engineers, future-proofing and making it scalable.
Design Deliverables
Visual Language
This provides comprehensive and detailed instructions on how UI components should be built and presented. By adopting a 4-point spacing system, these guidelines ensure that products across the brand appear cohesive, aligned, organized, and legible for end users. Additionally, component-specific guidelines offer engineers a better understanding of the design framework.
Note: Given that the client was a startup, it was evident that the engineers were overwhelmed by their workloads. While it wasn’t a design imperative, it served as a reference for the engineering team moving forward.
Fig 2. Design guidelines are like a visual language dictionary that helps the team create with clarity and consistency.
Responsive Design
Graceful Degradation
The presentation of how the responsive product should appear on smaller screen devices and different orientations, such as mobile phones and tablets adopted graceful degradation, which means it started with a bigger screen to deliver the core content with more details and then, readability and availability determined the content for the smaller screens and different orientations.
Fig 3. Responsive Design for the client's web application.
Design Outcome
By introducing clear design guidelines and responsive design, I helped the team deliver a consistent user experience across devices. This improved design efficiency, reduced development time, and enhanced the brand's credibility, resulting in higher user engagement and readiness to scale.
Brand Consistency
Building trust and credibility with users, which will lead to stronger brand identity over time.
Scalability
Making it easier to scale products or services across new platforms or markets.
Improved & Faster Collaboration
The teeam do not reinvent the wheel. Guidelines create a shared source of truth and foster clearer communication and smoother handoffs.
Better User Experience & SEO
Reducing frustration caused by poor layout or broken components on smaller screens and Google prioritizes mobile-friendly sites; responsive design boosts search rankings.